In May 2025, 1win launched a dynamic campaign to bring the electrifying spirit of IPL 2025 to fans across India, from vibrant cityscapes to secluded rural areas. Their nationwide tour, stretching from Mumbai to New Delhi, featured a fleet of colorful trucks, immersive fan zones, and a group of passionate influencers sparking excitement at every turn.
Indian icons Surbhi Jyoti and Vishal Pandey infused the journey with star power, captivating crowds with their love for cricket. Collaborating with local ambassadors, they mingled with fans, exchanged IPL stories, and rallied support for favorite teams, crafting unforgettable experiences for countless attendees.
“Cricket is India’s pulse, and 1win’s roadshow turned every stop into a celebration of that passion!” Vishal Pandey enthused.
From bustling urban centers to quiet villages, 1win’s signature blue trucks brought the IPL 2025 magic to life. Each destination buzzed with energy, hosting live match screenings, cricket-themed challenges, exciting giveaways, and surprise celebrity visits. As night fell, the trucks morphed into open-air cinemas, projecting IPL games on large screens beneath the stars, allowing communities without access to TVs or internet to join the cricketing joy.
“Traveling across India, connecting with fans, and watching matches under the open sky was pure magic. The happiness in their eyes was unforgettable,” Surbhi Jyoti shared. Beyond delivering entertainment, 1win’s campaign wove a sense of unity and shared joy through India’s beloved sport.
Relive the heartwarming moments of this journey on the 1win.Charity YouTube channel.
About 1win
1win.Charity, the compassionate arm of the global 1win organization, is dedicated to uplifting communities and promoting sustainability. Guided by the principle ‘We Care. We Share,’ it champions initiatives in humanitarian aid, environmental efforts, and healthcare to support underserved populations worldwide.
